Messaging is no longer just quick bursts of conversation, it's the interface of the future.ĭon't be confused, iMessage is huge: Apple SVP and noted Golden State Warriors lunatic Eddy Cue said earlier this year that up to 200,000 iMessages are sent every second. The company is, it seems, slowly coming to grips with the fact that not everyone is going to use an iPhone, and that Apple actually stands to gain in the long run by getting people hooked on Apple software before Apple hardware. If you want to know what true frustration looks like, just ask anyone who's ever switched from iOS to Android how many texts got lost in Apple's servers. Not only has iMessage not existed on Android before, it's been actively hostile toward it. Not that long ago, it was impossible that Apple would ever make apps for other platforms. If Apple wants to be more than an iPhone company, though, if it wants to be a software and services company the way it claims, there's one other thing it needed to do: make iMessage for Android. It's good news for Apple, since it'll undoubtedly convince a few holdouts to get iPhones so they can use all the cool new features with their friends.
If Apple wants to be more than an iPhone company, there's one other thing it needed to do: make iMessage for Android.Īll of this is big.
